Nespresso (Spec Ad)
Director : Chloe Christianson
Production Designer : Vaishnavi Thankam
Objective
Position Nespresso to outperform the category leader by creating an Integrated Brand Campaign that leverages multiple touchpoints to engage young, emerging professionals, to invest in making a bit of calm amidst their chaos.
Concept
This campaign channels the bittersweet absurdity of modern aspiration: the pursuit of a luxurious life by elevating the small rituals of everyday living. With inspiration from Sofia Coppola’s brand of soft, melancholic glamor, the film embraces the idea of finding absurdist delight in the tension between fantasy and reality. The espresso becomes a symbol of “aspirational escapism”—luxury distilled into a morning routine, even if the rest of your life is a mess.
